And, the Oscar for the most validation goes to…
Tuesday, February 26th, 2008The Sunday New York Times commented about the apparent increased use of “publicists” in the movie industry as a means of… uh… well… publicizing certain films/actors/studios with the Oscars then on the horizon.
“Your Publicist Should Call My Publicist” by Michael Cieply
Two things come to mind -
First, even the make-believe world of Hollyweird recognizes the real-world value of public relations — not just advertising alone (gasp!) — to seek out new opportunities to spread the word about a new flick.
Ah, blessed validation.
Second, the subtle whine related to the increased amount of cheesy “publicists” blocking journos from executives is tired.
Real PR people who are dedicated to promoting flicks/stars/studios are likely doing so - or should - with the idea of making a journalist’s life actually easier by uncovering a unique news peg. Or, they could help to set up an interview with, for example, an old school studio exec, who may not value media or have the time to field such interview requests…because they are busy…running a studio!
The right PR people are not a blockade - they ARE a gate in the wall that open opportunities for exec/star access and, through tactics, can unearth an angle that — dare I say — can be the soothing soundtrack to a journalistic ear….and that of his/her audience.