You may have heard, but are you listening?
Monday, March 24th, 2008It seems all the public relations efforts surrounding global warming have finally resulted in a very large increase in money being spent on…marketing.
“We’ve come up against a brick wall with Americans,” Lee Bodner, executive director of ecoAmerica, an environmental group based in Washington, D.C., told USA Today.
Apparently, the Alliance for Climate Protection is about to drop more than $100 million over three years to convince people that global warming is an urgent problem.
Maybe the most urgent problem is the burgeoning number of environmental groups trying to tell the public they need to change their ways. Global warming has become the banner hanging off the Environmental Tower of Babel.
Over the past few years dozens of environmental interest groups have started shouting at the top of their lungs to be heard. I know you’ve heard them but, as my mother used to ask me, “Are you listening?”
I guess she knew all along what a lot of people have to be taught: that communication is about the receiver, not the sender. She would make sure not just that I heard her, but that I was actually listening and if I wasn’t she’d find another way to get through.
Hopefully, before the Alliance for Climate Protection spends $100 million shouting at us, they’ll spend a little time and money to find out if we’re listening.