As we forge ahead in 2010…
As we near the end of press preview week at the 2010 auto show, there has been lots of discussion about what the future may hold for the industry. There are many predictions about production and retails totals, as well as to the future of electric vehicles, all indicating 2010 will likely be a better year. Here are three things I think are important to follow until the next auto show:
There will be electric winners and electric losers. Nearly every automotive manufacturer proudly displayed either plans to create an electric vehicle or discuss their immediate plans to have them land in the showroom. Undoubtedly, some will win, and some will lose. Good marketing, public relations and positioning the vehicles correctly will be essential for these vehicles to go into the mainstream.
The top automaker will be the one that can build the vehicle most reflective of Americans’ lifestyles. After the auto show, it seems as though Ford is in the lead as the top carmaker. The fact is, however, many carmakers including GM are positioning themselves to become the producer of the best vehicles. And Chrysler and others will have something to say in the near future as well.
Most importantly, the automotive industry isn’t going anywhere. This week has shown diverse technologies with seemingly unlimited potential as to what the future may hold. Cars are an important part of all American’s daily routines, and as our routines become leaner and greener, our cars must do the same.
What do you think are some automotive trends to look out for in the next year? Is there anything we should pay particular attention to? Let me know.