It’s the Message Stupid…
The latest news headlines trumpet the end of Twitter! Is Twitter Dead? Who Killed It?
My gosh, just last August I blogged about the death of the press release on this very blog. What are us PR types to do now, should we go on the street corner and bark out the news to those who will listen.
While that may work if we’re hawking sandwich specials or $5 pizzas, not a great use of resources and would have limited impact. But that highlights the key point, even the absurd notion of standing on a street corner selling your story can be effective. So what is the moral to this story?
It’s the message stupid!
picture courtesy of www.currenttopics.com