The Press Release is Dead… or is it???
The online world is a Twitter with the news that the SEC has decided ‘UNDER certain circumstances, companies can rely on their websites and blogs to meet the public disclosure requirements under Regulation FD (Fair Disclosure), according to recent new guidance unanimously approved by the US Securities and Exchange Commission ’ Condolences to my friends at PR Newswire , in lieu of flowers please post applicable positions on Monster .
I am a fan of social media and the possibilities that it is presenting to our profession and the opportunities for our clients. Most plans that we develop aim to incorporate a strong online presence, but they also still include the traditional blocking and tackling that has long been a staple of the PR industry.
We like to refer to the tactics we use as a PR Toolbox, and like every good handyman we have a lot of different tools for different applications. Is the press release the best way to communicate with your audience, no and I doubt that it was ever the best way to begin with. Is a Social Media News Release the best PR tactic ever invented, no and I’ll bet it will never replace a street team for getting out and being in the community.
The true significance of this announcement by the SEC is that blogs and other opportunities online are real and they are here to stay. Companies that have looked past this avenue as ‘something for the kids’ need to take note of the changes taking place and get with the times. The online world has affected change in our society and world, let’s all get in there and see where we can make the next change.
Tags: pr, pressrelease, socialmedia