Bad news festers over time with or without sneaky SEO tactics
Horror of horrors, can it be true? Companies that receive bad press on the Internet are finding ways to suppress that news through sneaky tactics . I’m shocked. I’m amazed, I’m…oh enough already.
Seriously, why is this such a surprise? People have been trying to promote good news, bury bad news and subvert the attention of journalists away from digging too deep on any one subject for years.
The best comment in the story linked above is from the person who said that anyone trying to manipulate search engine optimization to bury bad news will eventually be found out and then they will be vilified even more.
Bingo!
There’s an old rule in public relations: Always tell the truth. That’s because the story about how you tried to lie about something or cover something up will often become a bigger, more damaging story in the long run than the original sin.
Remember, folks, the adage goes, “If at first you don’t succeed, try, try again.” Manipulating SEO bastardizes that phrase into, “If at first you don’t succeed, lie, lie again.”
And as they used to say on the X-Files : “The truth is out there.” SEO or no SEO.
