Tim Russert’s passing offers opportunity to reflect on maintaining media relationships
It seems rather apropos that the passing of journalism giant Tim Russert offered an opportunity for learning about the news industry.
As a certified news junkie and a guy who has to teach MSU students and clients about what makes the media tick, I’m always interested not just in the news but how it’s delivered.
When Russert died last week, I was one of the first people in my circle of friends and colleagues to hear about it. So I spread the word via email and that’s how much of the world’s news is now delivered. What’s more interesting, however, is where I originally heard it from. There was a post on Twitter that caught my attention, followed minutes later by news alerts from Yahoo and USA Today .
Now, the post on Twitter provided a link back to an Associated Press story, so the original news didn’t come via Twitter, but it certainly aided in the rapid distribution. That says something for all forms of online networking. There are times when even a cheerleader like me gets fed up with having to stay connected and keep up with all the various forms of networking out there – but then a moment like being the first to hear about Russert’s death makes up for it.
Another lesson learned from Russert’s passing is that often people end up in the news because they are available.
I often tell clients that you have to build relationships with reporters so they’ll call you. The second part of that lesson is that when they call, you have to answer.
I was quoted in the MSU State News for a story about Russert’s death. As my fiancé put it, “Why did they call you?” Gee, thanks, honey, I’m sure you meant that in the best possible sense!
But, let’s be honest: the plain and simple truth is I was available. I’m an adjunct instructor at MSU’s School of Journalism and I have almost two decades of experience working with the media. Sure, I have some opinions that might matter to folks. But the bottom line is that reporters were looking for someone to speak to for a story on deadline. That meant calling folks on a Sunday afternoon – and on Father’s Day to boot.
So, why was I quoted? Why do people get to hear what I have to say? Because reporters have my number and when they call me, I always pick up the phone.
Rest In Peace Tim Russert, 1950 - 2008
Tags: Communications, Media, pr